MUHAMMADIYAH.OR.ID, JAKARTA – General Secretary of Muhammadiyah Abdul Mu’ti highlighted the need for the organization to adapt to the digital age and diversify its da’wa methods.
Mu’ti pointed out that Indonesian society has become increasingly digitalized, with internet users reaching a massive scale. He cited Smith’s book “Living in the Digital Age,” which predicts that 75% of the world’s population will be connected to the internet by 2025.
In light of this digitalization, Mu’ti emphasized that Muhammadiyah must undergo a mindset shift in its approach to da’wa.
“Muhammadiyah should create more digital platforms and develop creative ways to translate complex issues into engaging content,” said Mu’ti at the Muhammadiyah Ramadan Preaching Series at the Universitas Muhammadiyah Jakarta (UMJ) on Monday (March 18).
Beyond a mindset shift, Mu’ti also stressed the importance of transforming Muhammadiyah da’wa culture. He warned that if the organization fails to adapt, it risks experiencing “3D”: degradation, delusion, and disruption.
Mu’ti called for diversification of da’wa methods to cater to different audiences and address various contemporary issues. He emphasized the importance of using scientific arguments and adapting da’wa to the intellectual, cultural, and character of the target audience.
Mu’ti stressed the importance of empowering Muhammadiyah cadres to effectively promote the organization’s values and teachings in the digital age. He encouraged them to develop expertise in digital technologies and use them to spread Muhammadiyah message. He emphasized the need for Muhammadiyah to adapt its da’wa approach to the changing societal landscape.
“Allah sent His messengers “bi lisani qoumihi” (with the language of their people), emphasizing the importance of tailoring the message to the specific cultural and intellectual context of the audience,” said Mu’ti.
